African Global Fashion Games — AGFG
HOME

PARTNERSHIPS

Put Your Brand
Where the World Competes.

Partner with the African Global Fashion Games (AGFG), a global fashion championship bringing nations, designers and fashion professionals from across the world together on Africa’s stage.

Explore Partnership Opportunities
An illustration of models from many nations in African dress standing in a line beneath an African Global Fashion Games signARTIST’S IMPRESSION

A SHARED AMBITION

More than
an audience.

Connect your brand with international fashion talent, industry leaders and new business opportunities through a platform built around competition, trade and collaboration.

This partnership does more than put your brand in front of an audience. It creates opportunities to build connections, enter new markets and contribute to the growth of the fashion industry.

Partners can connect with this international network while supporting creative excellence, industry development and meaningful commercial exchange.

Our proposed partnership framework includes sponsorship, trade, manufacturing and investment opportunities, with each partnership designed around clear objectives and mutual value.

A large crowd of women in maroon and pink aso-ebi
Drummers performing on a purple stage before a crowd
A guest in a tall white head wrap, sunglasses and blue and white robes in a stadium crowd

EGBALIGANZA 2026Crowds, music and colour.

SPONSORSHIP PATHWAYS

Find the right
level of involvement.

Illustrative opportunities. Availability, fees and rights are subject to agreement.

01 / PRESENTING PARTNER

Be at the Centre of the Games.

Position your brand as a leading partner of a global fashion championship that brings the world’s fashion talent together on Africa’s stage.

  • Opening ceremony naming rights
  • Brand visibility across the Games
  • Priority trade fair placement
Discuss This Partnership
02 / CATEGORY PARTNER

Champion Creative Excellence.

Associate your brand with a fashion discipline that reflects your values, industry interests or business objectives. Support creative talent while gaining visibility within a defined area of the global competition.

  • Category runway branding
  • Associated medal ceremony visibility
  • Briefing access as contracted
Discuss This Partnership
03 / HOST-NATION PARTNER

Connect Your Brand to the Host Experience.

Play a role in bringing the global fashion community together in the host nation. Connect with local audiences, businesses and international visitors through activities that extend beyond the competition.

  • Local brand activation opportunities
  • Host-city trade fair placement
  • Community programme co-branding
Discuss This Partnership
04 / SUPPORTING PARTNER

Make a Meaningful Contribution.

Support specific aspects of the Games while gaining opportunities to connect with fashion professionals, participating organisations and industry stakeholders.

  • Trade fair presence
  • Digital and print recognition
  • Selected delegate-facing opportunities
Discuss This Partnership

Sponsorship never grants control over judging or results. Independent competition oversight remains separate from commercial relationships.

TAKE THE NEXT STEP

Let’s find the right fit.

Share your organisation, area of interest and the contribution you have in mind.

Start a partnership enquiry